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Can I afford social media marketing services? If you’ve asked yourself that question, you’re not alone. Many businesses wonder if affordable social media marketing services even exist and if those services are high-quality and drive results. Budget-friendly social media marketing services do exist, and they can be a great way to help you grow your business.
Do affordable social media managers exist?
Short answer - Yes. Affordable social media marketing services exist and you can use them for your business. There are basic packages all the way to teams of specialists who work around the clock.
There are numerous factors you’ll need to keep in mind when determining if affordable social media management is the right fit for you:
1. Affordable social media marketing services involve multiple platforms
When looking into affordable social media services for small businesses, consider that social media involves various platforms. The most popular platforms include:
Facebook
Twitter
Instagram
LinkedIn
Pinterest
TikTok
Many social media companies will make you pay based on how many platforms you use, so it’s important to know what you want to invest in before looking for services.
You don’t need to build a presence on every platform. Concentrate on the platforms where your audience spends the most time.
2. Are tools included when I work with a social media marketing agency?
Another thing to keep in mind with social media marketing services is that not every provider includes tools as part of their package. You want to keep this in mind when looking for a good fit for your business.
Some companies will include tools to run your strategies, while others will require you to pay a separate fee for the tools. Other companies may not provide any software, so you have to find your own software.
3. Social media marketing is separate from social media advertising
Keep in mind that social media marketing and advertising are separate entities.
Social media marketing focuses on building your organic presence. You focus primarily on engaging with your audience and getting them interested in what you offer.
With social media advertising services, you focus on creating promotional marketing materials to reach news leads for your business. These ads appear in the newsfeeds of people most interested in what you offer.
Most companies will offer social media marketing and social media advertising as separate services. So, if you find you want to create ads on social media, you’ll need to invest in a separate set of services.
4. It takes take time to drive results with your target audience
When you invest in expert social media services, keep in mind that you won’t see an immediate uptick in social media performance. You won’t wake up to dozens of followers, comments, and shares on your content the day you invest.
It takes time to build engagement on your profile. You may not see immediate results, but that doesn’t mean your social media services aren’t working. You need to consider that your services will take time to develop results for your company.
Additionally, when you start driving results, you need to take time to optimize your campaigns to improve them.
How much do affordable social media services for small businesses cost?
Generally, affordable social media services cost anywhere from $699 to $7000 per month for social media management services.
How to budget for social media marketing services
First, establish your budget. Your budget will determine which companies are viable options for your business.
So, how do you set a realistic budget for social media marketing?
You'll need to consider what other strategies you want to invest in or already run for your company. Most small businesses should spend about 7-8% of their revenue on marketing, while small-to-midsized businesses (SMBs) and enterprises should spend 10-15%.
Knowing your overall marketing budget and what services you invest in can determine how much room you have to spend on social media after considering other strategies you’re investing in with your marketing budget.
Additionally, you’ll want to consider your goals with your social media marketing. What do you want to achieve? Your goals will influence how much you spend on social media because you’ll want to invest in services that help you meet those goals.
Stick to what you can afford and find a provider that offers what you need to grow through social media.
Want to invest in affordable social media marketing services for your SMB?
Finding the right social media management company doesn’t have to be a struggle. At The PM Agency, we offer social media management services that help you drive results with your investment.
With our affordable social media services for small businesses, you can feel confident we’ll deliver social media services that help you grow your business.
If you’re ready to invest in social media marketing services that work with your budget, Contact us online or text us today to speak with a strategist!